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Les Schirato is an inspiring entrepreneur who has played a major role in shaping the coffee industry in Australia. It’s his entrepreneurial flair that has seen him awarded with a number of accolades such as Entrepreneur of the Year in 2001. Widely known as Australia’s ‘Coffee King’, Les Schirato is the man behind the success of Vittoria Coffee – Australia’s No. 1 pure coffee company*.
Les commenced full time employment at Cantarella Bros (Trading as Vittoria Food & Beverage) in 1972 and was appointed Group Managing Director in 1992. Today, Les and his family are the company owners, and he continues to lead the company with a growing portfolio of high quality products and consistent revenue growth.
Les' unprecedented success in achieving consistent sales growth in the highly competitive pure coffee market is no accident. His energy, drive and passion over a career spanning almost 40 years combined with his sales and marketing expertise has heralded an explosion in the popularity of espresso coffee in Australia.
An industry leader, Les served as President of the Australian Coffee and Tea Association and is now an honorary life member. He is also a member of the YPO Gold, of which he was the Chair of the YPO Gold Sydney Chapter until July 2014.
During Les’ time at Cantarella, the achievements of both he and Cantarella Bros have been recognised:
Cantarella Bros:
Les Schirato:
Les' passion and his service to the community through philanthropic contributions to health, youth, social welfare organisations and to business was recognised with him being awarded a member of the Order of Australia (AM) in 2008.
As Cantarella Bros continues to grow and evolve, so does our corporate identity.
With our flagship brand Vittoria Coffee holding the position of Australia's Number 1 Pure Coffee Brand*, we recognised that it was important to link our total business to that of which it is best known. Which is why Cantarella Bros is now trading under the new business name of 'Vittoria Food & Beverage'.
Rest assured our commitment to excellence remains unchanged, as does our heritage, with Vittoria Food & Beverage remaining a proud third-generation family business where our expertise has been passed down from one generation to the next, with Les Schirato as CEO and his son Rolando Schirato being appointed as Managing Director in 2014.
*Source: IRI 19.02.2017. Total Beans & Ground Coffee, Value Dollars
Les Schirato in the media
Les Schirato has been prominently featured across various media platforms throughout his illustrious career. In 2009, Les imparted his brilliant business knowledge to entrepreneurs through a television interview that you can watch here. Also, find out how, Les Schirato, as the CEO of Vittoria Coffee, got Hollywood screen legend, Al Pacino, to star in a TV Commercials for Vittoria Coffee.
In May 2016, Les Schirato and son Rolando were featured in the Australian Financial Review. The article was a profile on Vittoria Coffee and the brand’s expansion into the United States. Click HERE to view the article.
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